https://electronevs.blogspot.com/
https://electronevs.blogspot.com/2023/01/cadillacs-ambitious-cadillac-celestiq.html
Cadillac has drawn from every era and element of its rich heritage to
deliver the most advanced, most luxurious and one of the most important
vehicles the brand has ever produced.
The Cadillac CELESTIQ is a
handcrafted, all-electric, ultra-luxury flagship that reestablishes the
iconic brand as the Standard of the World, while serving as the flagship
for the brand's electric future.
"CELESTIQ is the purest
expression of Cadillac, acknowledging our incredible history and driving
us to a bolder and brighter future," said Global Vice President of
Cadillac Rory Harvey. "It is a completely bespoke work of automotive
art, built around the most advanced and innovative technology that we
have ever engineered into an automobile."
The CELESTIQ story is
built on legacy, with its design, cutting-edge technology, and
personalized luxury rooted in Cadillac's history of building
handcrafted, iconic vehicles such as the 1933 V16 Aerodynamic Coupe and
the 1957 Eldorado Brougham.
Each CELESTIQ is personally
commissioned - no two will be alike. Clients will work directly with
their selected dealer and Cadillac designers to realize their unique
vision for the car, with unprecedented levels of personalization
tailored to reflect the owner's tastes.
This unique and
individualized experience is augmented by Cadillac's global leadership
in electrification, available hands-free driver assistance technology
and connected services. CELESTIQ sets the benchmark for handcrafted,
multisensory and immersive EV luxury experiences.
"CELESTIQ is like no Cadillac before it and the client experience is
equally exceptional," said Harvey. "Each vehicle is a unique expression
of its owner, leveraging leading-edge technologies that make the driving
experience personal and rewarding."
BESPOKE CLIENT EXPERIENCE
Every Cadillac
CELESTIQ is a custom-commissioned reflection of its owner's individual
tastes and preferences - a one-of-one combination of artistry,
authenticity, craftsmanship and unparalleled refinement.
The
client's journey is fully bespoke, with a highly personalized experience
led by their chosen CELESTIQ dealer in collaboration with a one-on-one
concierge to guide them, as well as access to a Cadillac designer and
exclusive services. This process will be meticulously curated to forge a
unique relationship between Cadillac, the client and their CELESTIQ
through the Custom Commissioned build process.
"With an extremely
low volume of hand-built vehicles to be offered globally each year and
an exclusive declaration process, CELESTIQ will truly be a
custom-commissioned one-of-one," said Harvey. "Each client will
experience a personalized journey to make their vehicle exactly the way
they desire."
ENGINEERING EXCELLENCE
To create the most
unique and expressive Cadillac ever, the CELESTIQ team rethought
everything, resulting in the most technologically advanced vehicle in
the brand's history. This technological innovation enables CELESTIQ to
be the ultimate expression of ultra-luxury and client customization.
CELESTIQ and Ultium
Cadillac
CELESTIQ channels the power of the revolutionary Ultium Platform, which
is the foundation for CELESTIQ's exhilarating performance and range.
This dedicated EV propulsion architecture combines a 111-kWh battery
pack and a two-motor, all-wheel-drive propulsion system to offer a
GM-estimated 600 horsepower and 640 lb-ft of torque - and a GM-estimated
driving range of 300 miles (483 km) on a full charge.
Unique
among Ultium-based EVs are CELESTIQ's 11.59:1 front and 11.63:1 rear
gear ratios, which were specially calibrated to optimize range and
performance. In addition to the impressive horsepower and torque, the
vehicle is also projected to deliver one of the quickest 0-60-mph
accelerations in the segment of 3.8 seconds.
The Ultium Platform
also serves as a structural element of the vehicle, contributing to its
overall strength and feeling of solidity, in addition to its
performance. The CELESTIQ's battery cells are mounted horizontally,
enabling the vehicle's long, low and lean proportions, while the low
mounting position of the pack drops the vehicle's center of gravity,
enhancing handling and ride comfort, as well as maximizing interior
spaciousness.
Regen on Demand Braking is standard and helps
maximize driving range by converting the kinetic energy of the vehicle's
forward momentum into electricity that's stored in the battery pack. It
also includes One-Pedal Driving, which can slow the vehicle to a
complete stop using only the accelerator pedal, for very fine vehicle
control.
Isolated Precision
The Cadillac CELESTIQ ride
and handling experience will elevate the already-exceptional Cadillac
reputation for isolated precision, meaning CELESTIQ offers the ultimate
in ride refinement without sacrifices - the best of both worlds. Through
the concept of isolated precision, clients will experience a luxury
driving experience but still feel connected to the road at the same
time. A suite of advanced automotive technologies will offer clients the
luxurious, isolated ride experience they demand from an ultra-luxury
vehicle, while packaging an incredible amount of sophisticated content
in a large, spacious vehicle.
"CELESTIQ offers responsiveness and
athleticism typically associated with smaller performance vehicles,"
said Tony Roma, CELESTIQ chief engineer. "We have incorporated
Cadillac's expertise developing advanced chassis and suspension systems
into an entirely new experience for the client."
Indeed,
CELESTIQ's engineers made the most of the robust architecture and
developed Cadillac's most technologically advanced suspension and other
performance systems ever.
It includes:
- Adaptive Air
Suspension: CELESTIQ makes use of an air suspension system, rather than
the coiled springs used in a traditional suspension system. Compared to
traditional suspension systems, air suspension offers a softer, more
isolated ride for greater ride quality.
- Active Rear Steering:
CELESTIQ will offer up to 3.5 degrees of out-of-phase rear steering, in
which the rear wheels turn in the opposite direction of the front wheels
for greater maneuverability at low speeds. At higher speeds, the rear
wheels will turn in-phase with the front wheels.
- Magnetic Ride
Control 4.0: A signature Cadillac engineering innovation will find a new
home in CELESTIQ. Originally developed for the Cadillac CT5-V
Blackwing, the system is the world's fastest-reacting suspension
technology, which allows for greater responsiveness and enhanced
isolation from road imperfections.
- Advanced AWD: CELESTIQ offers
a two-motor electric drive unit. These motors work with torque
optimizer modules that analyze torque requirements for given vehicle
inputs. These modules turn the front or rear motors on and off as
required to provide optimal torque to enhance ride quality and electric
driving range.
- Active Roll Control: The Cadillac-first Active
Roll Control feature is a significant contributor to the vehicle's
nimble handling. It employs stabilizer bars embedded at the front and
rear of the chassis to mitigate the rolling force exerted on the vehicle
during turns and other maneuvers, enhancing the feeling of stability,
control and occupant comfort.
- Active Rear Spoiler: The CELESTIQ
Active Rear Spoiler deploys at lower speeds to help improve aerodynamic
efficiency and further raises at higher speeds to help keep the vehicle
balanced.
- Ride-focused tires: CELESTIQ will feature available
23-inch forged aluminum wheels with 23-inch summer-only Michelin Pilot
Sport EV tires. This combination will offer strong rolling resistance
performance and precision steering. Designed specifically for Cadillac,
the tread pattern, self-sealing technology and foam inserts enable a
quiet tire for greater ride isolation.
- Electric Power Steering:
CELESTIQ features a variable ratio front electric power steering system,
similar to that found on the Cadillac Blackwings but calibrated
specifically for CELESTIQ, that works in coordination with active rear
steering to automatically adjust to the ideal steering ratio depending
on vehicle speed resulting in an engaging and intuitive driving
experience.
- 5-link front and rear suspension: CELESTIQ's 5-link
front and rear suspension provides exceptional performance tailored
specifically for the high torque output of an electric vehicle motor.
The suspension isolators are precisely tuned to minimize cabin
disturbances yet allow proper road feel and handling response,
delivering on Cadillac's promise of isolated precision.
"CELESTIQ
continues the 120-year Cadillac history of leveraging the most advanced
automotive technology in the service of luxury. The innovations
CELESTIQ uses to offer its sophisticated ride isolation are the pinnacle
of Cadillac automotive achievement," said Ken Althouse, CELESTIQ lead
development engineer.
Charging
When it
comes to charging, Cadillac is committed to creating a seamless
experience for clients, whether at home or on the road. When looking to
charge quickly, CELESTIQ is equipped with a 200 kW DC fast charging
system capable of adding up to a Cadillac-estimated 78 miles of range in
only 10 minutes of charging4 at a public DC fast charging station.
CELESTIQ
clients will also have access to Ultium Charge 360, a holistic approach
to EV charging that's designed to simplify the overall charging
experience. It includes access to more than 110,000 publicly available
charging points in the United States and Canada. And through the
myCadillac Mobile app, clients can find nearby charging stations, see
real-time charger availability, plan routes, start charging sessions and
more.
All told, Cadillac
CELESTIQ includes approximately
300 approved and pending patented technologies and processes, including
innovation in hands-free driver assistance features, safety features,
electrified propulsion systems, connected technologies and many advances
found throughout the Ultium Platform.
CELESTIQ Body Structure
In
creating one of the most important Cadillacs ever, the CELESTIQ
engineering team rethought the fundamental building blocks to not only
accommodate its all-electric propulsion system but provide a platform
for the ultimate expression of ultra-luxury and unmatched client
customization, enabled by advanced manufacturing techniques.
Achieving
that required an all-new architecture dedicated exclusively to
CELESTIQ. It is based on the Ultium Platform, which integrates the
propulsion system's battery pack and serves as a structural element of
the vehicle, contributing to its overall strength, durability and
performance.
Mega Castings: The CELESTIQ underbody includes six
large precision sand-cast aluminum components. Each casting reduces part
count by 30 to 40 components, compared to typical stamped construction.
The benefits being more efficient use of space, simplicity and improved
structural rigidity. The CELESTIQ precision sand-casted content and
processes are ideal for low volume, handcrafted, bespoke vehicles.
Additive
Manufacturing: With 115 3D printed parts in the production vehicle, the
CELESTIQ demonstrates GM's broadest use of this process.
- The
steering wheel center is the largest metal part GM has printed in
production, combining the show surface and the structural B-side of the
part, while the seat belt adjustable guide loop is GM's first
safety-related 3D printed part.
- Other 3D printed parts include: window switches, grab handles, console decor and structural pieces under the vehicle's surface.
Flex
Fabrication: Each CELESTIQ vehicle will feature over 300 fabricated
pieces throughout the body structure, chassis, interior and electrical
components. This "Flex Fabrication" process utilizes metal sheets that
can be folded and manipulated into the unique shapes required for the
CELESTIQ design - a process more akin to metallic origami than
traditional stamping.
Additional details:
- A long dash-to-axle ratio lends to CELESTIQ's classic proportions that are evocative of performance vehicles.
- Precision
advanced aluminum castings combined with advanced engineering and
manufacturing allow CELESTIQ to house large 23-inch wheels.
- The
use of advanced casting techniques allowed CELESTIQ engineers to
efficiently package all technologies - never compromising on design or
client comfort.
- Inside, the low, flat floor allows every seat to have equal levels of comfort - each with a full range of comfort adjustability.
- The Fixed Smart Glass Roof eliminates the need for a sunshade or headliner, maximizing headroom.
The
CELESTIQ architecture also incorporates a unique 48-volt electrical
system that's driven by a digital electrical architecture of its own,
which supports the vehicle's advanced technologies and features. More
than 30 virtual controls accommodate the vehicle's high levels of seat
and climate customization without the need for traditional buttons and
switches.
CELESTIQ DESIGN: ARTISTRY AND CRAFTSMANSHIP
CELESTIQ
is the manifestation of Cadillac's Art of Travel design philosophy,
which informed the styling of the LYRIQ, in tandem with the brand's
transformation to be all electric by 2030.
The Art of Travel
considers the entire encounter with the vehicle, from its visual
presence, to the rich feel of its components, and the choreographed
experiences in which curated "sense of occasion" features transform the
ordinary into the extraordinary. This tailored approach to every
experience an owner has with their car makes common elements feel
distinctly personal.
"CELESTIQ is the purest expression of
Cadillac's legacy of design excellence," said Erin Crossley, design
director, CELESTIQ. "It revives the spirit of handcrafted coaches in a
vehicle that is both an artistic tour de force and a peerless sensory
experience."
In that regard, CELESTIQ's exterior and interior were
designed together to present a more holistic vision of ultra-luxury,
electrified mobility.
The members of the design team are artists
themselves, with unique backgrounds in fashion, architecture, industrial
design and beyond. Each brought their experiences and perspectives from
those different genres and channeled them into the vision of CELESTIQ.
"Everyone
poured their passions into CELESTIQ," said Crossley. "The result is an
automobile that redefines luxury through the experiences it offers its
driver and passengers."
Exterior Design: Embracing the Avant-Garde
The
silhouette of Cadillac CELESTIQ is immediately striking. It is a bold,
fastback profile, challenging the ultra-luxury space with the spirit of
futurism and the avant-garde. The boldness of the grille and the
vertical lighting signatures flow seamlessly into the sloping
windshield, creating a harmony of surfaces. CELESTIQ breathes
ultra-luxury, but with an edge, a sense of modernity unlike anything
else in its segment.
"It's a progressive vision of Cadillac
exterior design language that breaks from the norm of the ultra-luxury
paradigms," said Taki Karras, exterior design manager, CELESTIQ. "Every
element and every surface was pushed to the next level with meticulous
detailing, delivering a visionary design that is unique and
breathtaking."
Every metal surface seen on the exterior of the
vehicle is real metal - including an aluminum grille, brushed aluminum
bodyside, aluminum eTrunk™ lining, rocker, taillamp and headlamp trim,
and brushed metal liftgate body openings.
The aluminum grille and
Goddess in the fender is milled into cast aluminum, then the piece is
machine-polished, brushed and tinted. The Goddess trim also features a
unique crystal element to house premium LED lighting elements.
Cadillac CELESTIQ's full exterior embodies thoughtful details for an ultra-luxury experience.
To
embody the avant-garde, futuristic vision the CELESTIQ silhouette
evokes, the vehicle features several innovative technologies including:
- Fixed
Smart Glass Roof: In an industry-first feature, Suspended Particle
Device Technology, multi-color ambient lighting, and lighting
choreography create a unique interplay between the exterior and the
amount of light allowed into the cabin through the four-zone Fixed Smart
Glass Roof.
- Automated Illuminated Charging Indicators: The
charge port is surrounded by a ring of light that responds when the
CELESTIQ is plugged in for charging. Visual cues indicate the state of
charge, including a lit Goddess emblem above the charge port - a visual
representation of how electrification is the soul of CELESTIQ and
Cadillac. Additionally, the vehicle's vertical lighting signatures in
the headlamps and taillamps offer charging status indicators, indicating
10% charging increments.
- Materials: Carbon fiber comprises
several areas of the exterior, this material choice enables the
designers to create distinctive forms not possible with traditional
metal body panels. The visible metallic surfaces are authentic metal,
including the aluminum grille, header, rocker, taillamp and headlamp
trim, brushed aluminum bodyside trim, aluminum eTrunk™ lining, and
brushed metal liftgate body openings.
- 3D Printing: The use of 3D
printing and additive manufacturing is cutting-edge technology that
produces several important CELESTIQ design elements, such as the
steering wheel décor, which would be impossible to create with typical
metal castings and CNC milling.
- Exterior Lighting: Every single
point of light in a CELESTIQ lighting animation is its own light source
rather than the banks of lights used in many other vehicles. These
individual LEDs - more than 1,600 per vehicle (depending on the sales
market) - create a richer, deeper lighting experience. The choreography
is accented by the Cadillac-first Digital Micromirror Device headlamps
with 1.3 million pixels per side.
- Lighting Choreography: The
exterior lighting choreography begins when the client is approximately
15 feet away from the CELESTIQ and it detects the client's key fob. The
vehicle welcomes the client by illuminating the front Cadillac Crest,
before light cascades from the middle of the black crystal shield grille
to the headlamps, creating the impression the vehicle is powering up
and preparing for the journey.
- Power Open and Close Doors: There
are no exterior door handles, for a cleaner, more aerodynamic
appearance. Instead, the client can power open and close the doors
easily with the press of a button.
- Wheel Choices: Carefully
proportioned to fit its frame and proportions, the 23-inch wheels
offered on CELESTIQ are available in almost countless color choices. All
are matched with Michelin tires in which the sidewall is adorned with
the Cadillac Precision pattern to inform the client that the tire was
designed specifically for CELESTIQ.
Interior Design: A New Standard of Ultra-Luxury
The
CELESTIQ interior is where Cadillac's Art of Travel design philosophy
is fully realized, the craftsmanship is evident the moment a client
enters in the cabin, the sensory experience is ignited through the use
of authentic materials and indulgent details. The client-selected
hand-wrapped materials, immersive interior lighting, and embellishments
embody Cadillac's vision for exclusivity and customization.
"With
CELESTIQ, we've been able to push classic American luxury into a new
modern space," said Tristan Murphy, interior design manager, CELESTIQ.
"Executed with exceptional craftmanship, there is a staggering variety
of colors, trims and genuine materials that ensure no two vehicles will
ever be alike."
With a clean, minimalist aesthetic, the cabin of
the interior acts as a pure showcase for all the different materials and
color options. "The interior is defined by long uninterrupted surfaces
and theme lines, the sense of movement is all around you. With such a
clean design, it allowed the details to shine, emphasizing precision in
even the smallest of areas, truly highlighting a sense of space and
scale," said Murphy.
Immersive Lighting: The interior lighting is
fundamental to CELESTIQ, featuring more than 450 distinct LEDs,
delivering an immersive sensory experience. Clients can personalize
their color selections for each interior lighting zone or let CELESTIQ
curate the lighting combinations to harmonize throughout the cabin. In
addition, CELESTIQ includes 18 different lighting animations which
showcase the interior's lighting capabilities where the choreography of
light enhances the mood.
Color, Material and Finishes Design: Individualized & Handcrafted
CELESTIQ
is the expression of Cadillac's artistic vision rooted in the concept
that every handcrafted vehicle is a piece of commissioned art made with
authentic metals, leathers, along with a premium selection of more
bespoke materials.
"CELESTIQ provides an unparalleled freedom of
expression for the client to create their dream vehicle with a multitude
of possibilities to customize and personalize their interior and
exterior through an immersive experience guided by the Concierge and
Cadillac Design Team," said Laetitia Lopez, lead colors, materials and
finishes designer, CELESTIQ. "CELESTIQ is so much more than the vehicle
itself, it is a piece of art. We considered all aspects of the
experience - from immersing the customer in the experience to creating
an intimate connection with the vehicle through genuine materials,
exceptional detailing and advanced technology."
- Hand-Finished
Metalwork: Many of the metal elements throughout CELESTIQ require
detail and finish work such as fine milling, anodization and a final
polishing by hand, reflecting the authenticity and high level of finish
detail that goes into each handcrafted vehicle.
- Hand-Wrapped Leather: CELESTIQ leather surfaces are made with premium leather wrapped by artisans.
- Art
and Color: The client is involved in every decision when it comes to
the colors, materials and finishes, including the opportunity to develop
new colors or paint to match in collaboration with the Cadillac design
team. This enables an essentially infinite number of choices, ensuring
each client's vehicle will be a truly one-off creation.
- A
Variety of Finishes: CELESTIQ will offer an endless range of exterior
and interior colors, materials and finishes enabling clients to design a
truly unique vehicle.
TECHNOLOGY AND UNPRECEDENTED INNOVATION
Cadillac
CELESTIQ is distinguished by artfully integrated technologies that
exhilarate upon first impression and become indispensable elements of
every driving experience.
Infotainment Experience
The
centerpiece of the interior and the CELESTIQ technology interface is a
pillar-to-pillar, 55-inch-diagonal advanced HD display - the largest in
the segment. It is a technological marvel, containing two separate
screens under a single pane of glass. The driver-side display - with
pixel density comparable to an 8K screen - shows driver and shared
vehicle information, while the passenger side allows the occupants to
play media, use the internet capability, connect their smartphones, and
more. In order to separate the passenger display from the driver,
Digital Blinds Active Privacy technology provides a virtual privacy
shield, dimming the passenger screen from the driver's view when in use.
Additionally:
- The
expansive, 55-inch-diagonal advanced HD screen is one of five
high-definition displays in the vehicle, including a front console
mounted 11-inch-diagonal touchscreen Front Command Center and a rear
console mounted 8-inch-diagonal touchscreen Rear Command Center, which
allow clients to control many features within the vehicle such as the
seating positions, cabin temperature, door opening and closing, tinting
the all-glass roof panel and more.
- Rear passengers have their own 12.6-inch-diagonal advanced displays in front of them, mounted on the front seatbacks.
- A
crystal multi-functional controller directs the primary screen and is
the crown jewel of the front center console, offering intuitive control
of the infotainment system and other features. The exquisitely detailed
dial is composed of fine metal and glass, and it houses the Cadillac
Goddess emblem.
Connected Cameras: Starting with CELESTIQ,
Cadillac will introduce a new connected camera platform. This platform
will provide clients added peace of mind by giving them access to
interior and exterior cameras through an intuitive mobile interface
along with theft detection, crash recording and other useful features.
Google
Built-In: Google built-in is a helpful, personalized and seamless way
to enhance your in-vehicle experience. With Google Assistant, Google
Maps, and Google Play you get access to hands-free help, live traffic
updates, some of your favorite apps and more.
Fixed Smart Glass
Roof: The all-glass roof panel, the largest in the industry, employs
Suspended Particle Device technology to allow variable transmission,
meaning the client can control the amount of light allowed into the
vehicle in four zones - one for each passenger area. A feature unique to
CELESTIQ. The effect enables ultimate control over the amount of light
entering the vehicle. The tint levels for the zones vary from less than
1%, for the darkest level of opacity, to 20%, which is the standard tint
level of a traditional sunroof. It is also treated with infrared
reflective and low-emissivity coatings that help retain heat and prevent
sunlight from raising the cabin's temperature.
Furthermore,
acoustic laminated glass is used extensively throughout the exterior of
the vehicle, including all windows, to maximize sound isolation and
provide a truly luxurious experience.
Advanced Climate System:
CELESTIQ is the first vehicle to feature a Gentherm ClimateSense®
four-zone microclimate system as standard equipment. It features 33
unique microclimate devices that allow each occupant to tailor their
seat heating and cooling, along with advanced airflow technology that
creates truly individualized comfort. All four-seating positions will
feature the same level of individualized comfort, including a neck
scarf, heated armrests as well as heated, cooled and ventilated seats.
The system can also significantly reduce HVAC energy consumption.
Ultra
Cruise: CELESTIQ advances Cadillac's expertise in hands-free advanced
driver assistance technologies with Ultra Cruise. The vehicle will be
equipped with all of the necessary Ultra Cruise hardware to enable
incremental feature growth via over-the-air updates in 2024.
Additional CELESTIQ technology highlights include:
- A full suite of advanced, active safety features that's backed by the most advanced sensor systems available from Cadillac.
- Remote
Auto Parking. When activated, it allows the vehicle to detect a
parallel or perpendicular parking space and guide itself into the space -
shifting gears, braking and steering, as needed. This is accomplished
with the driver's supervision, whether in the driver's seat or outside
the vehicle. The feature can also "unpark" the vehicle, pulling it out
of the parking space without the client needing to be inside.
CELESTIQ Sound Experience
Sound
is a fundamental component of the CELESTIQ sensory experience that
plays a vital, complementary role to the visual and tactile elements.
Designers
and engineers approached CELESTIQ sound features holistically,
involving them in almost every aspect of the driving experience to
elevate clients' sense of place and environment.
CELESTIQ offers
41-speakers, including three exterior speakers. In the cabin, a
38-speaker AKG Studio Reference Audio System custom tuned by
professional audio engineers utilizes three separate amplifiers powering
30 channels for complete audio immersion. The system features
technologies such as 3D Surround, Vehicle Noise Compensation,
Conversation Enhancement, Phone Zones, and more. Altogether, it is
designed to deliver a crisp, nuanced and undistorted listening
experience.
The Cadillac CELESTIQ sound experience also offers
quietness when desired. The vehicle will be equipped with Next
Generation Active Road Noise Cancellation which works much like
noise-cancelling headphones to help eliminate road noise. When coupled
with other vehicle sound reduction measures, Next Generation Active Road
Noise Cancellation helps to provide a clean sound canvas within the
cabin.
The CELESTIQ sound experience is further elevated through
Electric Vehicle Sound Enhancement technology, which balances and blends
the propulsion system's sound. When coupled with Cadillac's curated
sound library, the system provides an incredible aural experience.
Even
the Fixed Smart Glass Roof contributes to quietness, as it is made of
7.5-mm-thick advanced noise-dampening glass - twice the thickness of a
high-grade acoustic windshield, which helps minimize road noise.
Additionally,
CELESTIQ introduces a Cadillac-first Vehicle Exterior Sound System,
which provides Cadillac curated propulsion sounds while driving.
CELESTIQ World-Class Quality and Manufacturing
To
deliver a Cadillac unlike any other, CELESTIQ is the recipient of a
commensurately advanced quality program. It's the most ambitious in the
brand's 120-year history, leveraging the full weight of its global
testing centers for real-world validation, as well as the capabilities
of state-of-the-art virtual testing that helps to reduce development
time.
An unprecedented, sophisticated artisan manufacturing
process for CELESTIQ also contributes to its quality, as each
handcrafted vehicle will be constructed with obsessive levels of detail.
"Cadillac's
brand
legacy was forged with hand-building the most advanced vehicles of
their era," said Roma. "We are returning to that tradition with
CELESTIQ, creating a piece of automotive art with each one produced."
Every
CELESTIQ will be constructed at the General Motors Global Technical
Center, in Warren, Michigan. It will be the first production vehicle
ever produced at the company's 66-year-old landmark design and
engineering campus, with $81 million invested to support it.
The
CELESTIQ manufacturing area is a high-security "clean room"-type
environment known as the Artisan Center, with access granted only to the
artisans involved with construction. No more than six vehicles will be
assembled at any time, ensuring the many layers of attention and quality
control are painstakingly executed.
CELESTIQ Availability
Clients
will be led through a design consultation process by a concierge along
with their CELESTIQ dealer of choice who is dedicated to guiding them
through every aspect of the journey. It's a personalized relationship
designed to ensure each client's vehicle is designed and crafted to
their desires, while also providing updates during production and
support after the vehicle is delivered.
Cadillac CELESTIQ is
expected to go into production in December 2023, with an expected MSRP
to begin north of $300,000 and increase based on level of
personalization.
