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18 November, 2010

New Bajaj Pulsar in India in coming year

Bajaj Auto will insinuate its all new face lifted variant of Pulsar in India by next year. Bajaj Auto is achieving great high in the domestic market because of its model Discover. In India the launch of Discover 150cc bike will amplify the prosperity of the brand as stated by Rajiv Bajaj.


Bajaj Auto has plans to sell Pulsar 135cc model in the European markets. With the cooperation of KTM dealerships all across Europe the company is undertaking to market these models. Bajaj Auto owns substantial stake in the Austrian firm and has initiated super luxury bikes from KTM in India.

In Indian market Bajaj Auto wishes to surpass Hero Honda in sales to capture the number one position. Speaking on the occasion S Sridhar, president (motorcycles), Bajaj Auto states that “From the ninth position in the first quarter of 2009-10, Discover has climbed to the third position in the first quarter of 2010-11. This is a huge boost for us. Going ahead, our focus will be on the two brands — Pulsar and Discover,”

In Indonesia market Bajaj has sold Pulsar 135cc model through KTM outlets. Previous year PT Bajaj auto Indonesia scored losses and it is likely to break even by 2012.

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